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Productized MVP service

Idea to launch in 5 days.

We build your auth, marketing site, dashboard, and database, and ship the whole thing live by Friday. Fixed price.

Fixed price · You own the code · Cancel anytime in week 1

Next available slot: Monday, May 4

~/i2launch · plan.sh
$ i2launch plan

Mon, Kickoff & specTue, Auth, DB, deploy pipelineWed, Core featuresThu, Polish & QAFri, Launch.

Built by founders who've shipped at

  • Microsoft
  • Google
  • Tesla
  • Stripe
  • Vercel

Why this exists

Most founders die in the gap between idea and live product.

  • Agencies are slow and expensive.

    $25K minimum, 12 weeks, four stakeholder meetings before anyone writes code.

  • Boilerplates need a developer.

    Great if you write TypeScript. Useless if you don't.

  • No-code has ceilings.

    Fast at first. Then you hit a wall and have to rebuild.

The plan

Five days. One MVP. Live URL on Friday.

Same plan every week. Same process. Same end state: a product your customers can use.

  1. Day 1Monday

    Kickoff

    60-min call. We finalize the feature list, design system, brand colors, and data model. You sign the brief.

  2. Day 2Tuesday

    Foundation

    Auth, database schema, deploy pipeline, marketing site shell. End-of-day demo link.

  3. Day 3Wednesday

    Core features

    Your specific product features. Database queries. UI for the main flow. End-of-day demo link.

  4. Day 4Thursday

    Polish & QA

    Edge cases, mobile responsive, payments, transactional email, analytics, error tracking.

  5. Day 5Friday

    Launch

    Production deploy, custom domain, SSL, sitemap, schema, llms.txt. Repo handover walkthrough.

What’s in the box

Everything a real product needs. Nothing it doesn’t.

  • Auth

    Email + Google + magic links. Password reset, email verification.

  • Database

    Postgres schema designed around your data model.

  • Marketing site

    Custom branded landing page that ranks.

  • User dashboard

    The post-login experience your users actually use.

  • Payments

    Stripe checkout + customer portal + webhook plumbing.

  • Transactional email

    Welcome, reset, receipts. Wired to Resend or AWS SES.

  • Analytics

    PostHog or Plausible, configured.

  • SEO + GEO

    Sitemap, schema, llms.txt, OG. Day-one ready for Google and AI search.

Pricing

Three plans. One price each. No estimate calls.

Launch

The MVP.

$2,499
Apply →
  • Custom marketing site
  • Email + Google auth
  • Postgres database
  • Single-user dashboard
  • Custom branding (logo + 1 color)
  • Transactional email
  • Basic analytics
  • SEO + GEO baseline (sitemap, schema, llms.txt)
  • GitHub repo + all infra in your name
  • 2 hrs of post-launch support in week 1
Most popular

Launch Pro

MVP + payments + AI.

$4,999
Apply →
  • Everything in Launch
  • Stripe checkout + customer portal
  • Magic links + passkeys
  • Multi-page dashboard + admin UI
  • One Claude / OpenAI integration
  • Full brand system (typography, color ramp, components)
  • Webhook plumbing (Stripe + 1 third-party)
  • Funnel analytics configured
  • 8 hrs of post-launch support in month 1

Launch Custom

When 5 days isn't enough.

From $9,999
Talk to us →
  • 2-week build window
  • Multi-tenant architecture
  • Complex data model + custom integrations
  • Custom branding system
  • Custom AI workflows
  • Negotiated post-launch support
  • NDA on request

One question, one answer

Why fixed-price?

Because estimate calls waste your week. We’d rather just build the thing. The price is the price; the timeline is the timeline. If we miss Friday, you don’t pay.

Top questions

What founders ask first.

More questions on the pricing page, or ask us directly.

Ready when you are

Your idea. Live by Friday.

Apply for a slot in 60 seconds. We respond same-day.